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ProgrammeA strong promotion strategy is key to success in e-commerce. This webinar will bring together leading experts, who will discuss how to increase export sales through internet marketing, and what exactly this entails. They will also examine features specific to individual countries, and ways in which they may impact the approach employed.
Over the course of the hour, key issues related to the use of e-commerce tools to promote products on different markets will come under the spotlight.
Topics covered at the webinar:
• The main ways of promoting goods and services online
• Global and country-specific promotion platforms
• Calculating a promotion budget
• When to expect results, and how to develop a promotion strategy
In order to ask a panelist a question, please follow the link
Moderators
- Morgun Angelina Head of Division, International Partnerships, Russian Export Center
- Murzenok Alexey Director of Electronic Sales Development, Russian Export Center
Panellists
- Vassiliev Alex Chief Executive Officer, Elixir Fine Foods
- Kalinin Evgeniy Head of Special Projects, CityAds Media
- Pyzhov Kirill Co-Founder, Chief Operating Officer, Perfluence
Invitees include members of the Russian government, representatives of development institutions, and winners of the Exporter of the Year prize.
Strategies for discussion:
• Step 1: Beginning export operations via Russian marketplaces
• Step 2: Developing an online store for international sales
• Step 3: Joining international retail platforms
• Step 4: International delivery services
• Step 5: Joining international B2B platforms
Moderators
- Murzenok Alexey Director of Electronic Sales Development, Russian Export Center
- Semernya Gleb Head of the Export Department, Belyovskaya Confectionery Company
Panellists
- Kretov Ilya General Manager Global Emerging Markets, eBay
- Skatin Aleksey Deputy Chairman of the Board, Deputy General Director for Electronic Commerce, Russian Post
- Tarasov Vladimir Development Director, Ecwid Russia
- Hou Rocky General Manager, Global Gold Supplier Program, Alibaba.com
- Sha Tao Chief Executive Officer, Epinduo
Topics for discussion:
• How have trends in global trade shifted, and what does next year have in store?
• What players in global trade have come out the best/worst?
• What measures have been taken by export credit agencies and development institutions?
• Which of these have been most effective, both from the point of view of export credit agencies and the recipients of support?
• Can it be said that the main recipients of support have been those in most need of it?
• What changes does next year have in store for the export support infrastructure?
Moderator
- Gusakov Nikita Chief Executive Officer, EXIAR; Senior Vice President, Russian Export Center
Panellists
- Algulyan Daniil Deputy Chairman, State Development Corporation VEB.RF
- Vafaev Shukhrat Deputy Minister of Investment and Foreign Trade of the Republic of Uzbekistan; Executive Director, Fund for Reconstruction and Development of the Republic of Uzbekistan
- David Vinco Secretary General, Berne Union
- Kaissi Oussama Abdel Rahman Chief Executive Officer, The Islamic Corporation for the Insurance of Investment and Export Credit (ICIEC) - Islamic Development Bank Group
- Oramah Benedict Okey President, Chairman of the Board of Directors, African Export–Import Bank (Afreximbank)
- Robertson Charles Global Chief Economist, Renaissance Capital
- Ron Michal Chief International Officer, SACE Italy
- Talibov Azer Chairman of the Board, Eximbank of Russia
Topics for discussion:
• What is the role of regional governments in fostering growth in the export sector?
• What has been possible – and not possible – to implement from the Regional Export Standard 2.0.?
• How should a region’s export strategy look?
• What sort of regional export team should be put in place?
• What should a regional support toolkit comprise of?
• What should be the role of a region’s brand in aiding an exporter?
Moderator
- Badin Andrey General Director, Project Services
Panellists
- Alikhanov Anton Governor of Kaliningrad Region
- Brechalov Alexander Head of the Udmurt Republic
- Minnikhanov Rustam President of the Republic of Tatarstan
- Nikishina Veronika General Director, Russian Export Center
- Orlov Vasily Governor of Amur Region
- Chupsheva Svetlana General Director, Agency for Strategic Initiatives to Promote New Projects
Questions for discussion:
• How can the impact of digitalizing services be measured? How can we assess the real benefits they bring to government and enterprise?
• Will the services and processes provided change as we transition from paper to electronic documents and information?
• Will government services and commercial digital platforms compete or complement each other?
Moderator
- Sidoruk Alexey Director for Development, Digital Economy
Panellists
- Algayerova Olga Executive Secretary, United Nations Economic Commission for Europe (UNECE)
- Gontarev Pavel Managing Director, Mail.ru Digital Technologies
- Efimov Vladimir Deputy Mayor of the City of Moscow for Economic Policy and Property and Land Relations
- Mikhailik Aleksey Vice President, Russian Export Center
- Popov Anatoly Deputy Chairman of the Executive Board, Sberbank
Topics for discussion:
• What technologies and new solutions will help drive growth, better business processes, and societal development?
• What will the next wave of globalization look like? What opportunities exist for digital businesses operating outside boundaries to act as a counterbalance to trade wars in traditional markets?
• What can be done to develop a blue ocean strategy for innovative businesses, particularly with regard to 5–10-year investments?
• What information can be gleaned in Russia from the experience of global innovation leaders?
• The importance of scientific knowledge for the next generation of businesspeople and innovators. What can be done to train a new cohort of specialists for the next development cycle?
• Health, longevity, and protection from epidemics as the key to sustainable development over the coming decade. What technologies could help fulfil the objectives of the government and commercial sector, and how?
Moderator
- Sneg Mikhail Director for Export Policy and Analysis, Russian Export Center
Panellists
- Kaem Kirill Senior Vice-President for Innovations, Skolkovo Foundation
- Kuznetsov Eugeny Venture Investor, Chief Executive Officer, Orbita Capital Partners
- Miller Christopher Program Leader for Russian Federation, World Bank Group
- Morozov Dmitry General Director, BIOCAD
- Peskov Dmitry Special Representative of the President of the Russian Federation on Digital and Technological Development
- Fursin Alexey Head of the Entrepreneurship and Innovation Development Department of Moscow, Moscow City Government
Topics for discussion:
• What is the key audience when creating a product in the impression/experience industry?
• How will the impression/experience industry survive in the era of remote working?
• Why have impressions become the main currency of the future?
• Is it worth investing in education in the digital sphere?
• Which industries will prevail in the future, and what should be done to adapt to evolving demand?
• What should be the government’s role (if any) in promoting the impression/experience industry?
Moderator
- Modestova Alexandra Expert of the Russian and International Television Market and Promotion of Creative Industries in the International Digital Space; General Director, Expocontent
Panellists
- Danilchenko Evgeniya Head of Creative Industries Export, Russian Export Center
- Lysenkova Elena Head of the Directorate of State Tourist Projects and Safety in Tourism, Federal Agency for Tourism
- Nikishov Evgeny Head of 1-2-3 Production, Producer of the Epidemic series, Producer and Director of the Dyatlov Pass series, etc.
- Salina Maria First Deputy Director, State Museum of Fine Arts. A.S. Pushkin
- Fedorovich Valery Head of 1-2-3 Production, Producer of the Epidemic series, Producer and Director of the Dyatlov Pass series, etc.
- Shulgin Alexander Visionary, Investor, Composer