MADE IN RUSSIA
INTERNATIONAL
EXPORT FORUM
9 December 2020
From Russia to the whole world!
The Made in Russia Forum is an international platform for exporters, experts, government officials, and figures from development institutions. It provides an opportunity to discuss current issues related to exporting, and to develop practical solutions for increasing the amount of Russian goods and services being sold abroad. More
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In the new world of 2020, e-commerce has become the most important sales channel. Since April 2020, the REC has been running a mass campaign aimed at raising awareness among exporters of the potential of e-commerce. During this time, more than 20 webinars on various themes have been held, with total views exceeding 7,000. More than 2,400 companies have joined online selling platforms together with their partners, while the REC’s Telegram channel ExportEcommerce (t.me/exportecommerce) has gained more than 1,590 subscribers.
A strong promotion strategy is key to success in e-commerce. This webinar will bring together leading experts, who will discuss how to increase export sales through internet marketing, and what exactly this entails. They will also examine features specific to individual countries, and ways in which they may impact the approach employed.
Over the course of the hour, key issues related to the use of e-commerce tools to promote products on different markets will come under the spotlight.
Topics covered at the webinar:
• The main ways of promoting goods and services online
• Global and country-specific promotion platforms
• Calculating a promotion budget
• When to expect results, and how to develop a promotion strategy
In order to ask a panelist a question, please follow the link

Moderators

  • Morgun Angelina Head of Division, International Partnerships, Russian Export Center
  • Murzenok Alexey Director of Electronic Sales Development, Russian Export Center

Panellists

The beginning of the third decade of the 21st century is set to herald new, unprecedented challenges for the global economy. The COVID-19 pandemic, mounting geopolitical instability in numerous regions across the globe, increasing protectionism in national economies, and a World Trade Organization which is insufficiently effective at regulating international trade are all factors carrying negative implications for the entire world. Principles of state governance and doing business are changing, as are consumer preferences. Trade blocs are disintegrating, along with conventional production chains. And the support mechanisms that used to be in place are now proving to be ineffective. All this is leading to a destabilization of global trade. At the same time, the unfolding situation is opening up new opportunities for countries willing to take their chances, integrate themselves in global value chains, and compete with traditional players. Russia has the potential to make a breakthrough in this area. However, what steps must the government and development institutions first take to unlock this export potential, and what areas of growth require priority support?

Invitees include members of the Russian government, representatives of development institutions, and winners of the Exporter of the Year prize.
The role of e-commerce has grown exponentially during the pandemic t.me/exportecommerce. This has been possible thanks to the convenient, reliable, and accessible platforms available even in the most remote parts of Russia and around the world. The logistics infrastructure has also been crucial in ensuring that goods are successfully delivered to locations across Russia and abroad. In this new world of 2020, online transformation is an inescapable reality for the export sector. When it comes to e-commerce in Russia, Entering the international market is key. Competition in other countries and on foreign platforms abroad may well be more intense, but they provide an opportunity to scale up a business, especially given that the principles governing e-commerce are universal. This roundtable will bring together exporters and experts from various e-commerce platforms. Together, they will discuss the benefits and requirements associated with different online trading channels, from Russian marketplaces, to foreign country-specific platforms.

Strategies for discussion:
• Step 1: Beginning export operations via Russian marketplaces
• Step 2: Developing an online store for international sales
• Step 3: Joining international retail platforms
• Step 4: International delivery services
• Step 5: Joining international B2B platforms

Moderators

  • Murzenok Alexey Director of Electronic Sales Development, Russian Export Center
  • Semernya Gleb Head of the Export Department, Belyovskaya Confectionery Company

Panellists

  • Kretov Ilya General Manager Global Emerging Markets, eBay
  • Skatin Aleksey Deputy Chairman of the Board, Deputy General Director for Electronic Commerce, Russian Post
  • Tarasov Vladimir Development Director, Ecwid Russia
  • Hou Rocky General Manager, Global Gold Supplier Program, Alibaba.com
  • Sha Tao Chief Executive Officer, Epinduo
In the midst of the pandemic, institutions supporting the export sector play a crucial role in providing financial support and information to companies. The ongoing crisis has forced governments around the world to not only increase the amount of support offered, but to broaden the mandate of international export credit agencies. In turn, development institutions have been working to optimize their product line and approaches to operating practices. This roundtable will bring together members of development institutions from around the world and recipients of support. Together, they will discuss what measures have proven to be most effective and in-demand. Invitees include representatives of development institutions and export credit agencies, and leading experts from relevant international organizations.

Topics for discussion:
• How have trends in global trade shifted, and what does next year have in store?
• What players in global trade have come out the best/worst?
• What measures have been taken by export credit agencies and development institutions?
• Which of these have been most effective, both from the point of view of export credit agencies and the recipients of support?
• Can it be said that the main recipients of support have been those in most need of it?
• What changes does next year have in store for the export support infrastructure?

Moderator

  • Gusakov Nikita Chief Executive Officer, EXIAR; Senior Vice President, Russian Export Center

Panellists

  • Algulyan Daniil Deputy Chairman, State Development Corporation VEB.RF
  • Vafaev Shukhrat Deputy Minister of Investment and Foreign Trade of the Republic of Uzbekistan; Executive Director, Fund for Reconstruction and Development of the Republic of Uzbekistan
  • David Vinco Secretary General, Berne Union
  • Kaissi Oussama Abdel Rahman Chief Executive Officer, The Islamic Corporation for the Insurance of Investment and Export Credit (ICIEC) - Islamic Development Bank Group
  • Oramah Benedict Okey President, Chairman of the Board of Directors, African Export–Import Bank (Afreximbank)
  • Robertson Charles Global Chief Economist, Renaissance Capital
  • Ron Michal Chief International Officer, SACE Italy
  • Talibov Azer Chairman of the Board, Eximbank of Russia
Support for exporters is only as effective as the infrastructure behind it in a particular region. The range of tools at a regional government’s disposal, and whether each and every exporter genuinely has full access to all services also have a direct bearing on the effectiveness of support. In addition, the COVID-19 pandemic has led to the emergence of a range of breakthrough solutions for the export sector. How can these be applied and rolled out further? At the same time, as the e-commerce sector continues to grow at a rapid rate, new opportunities are presenting themselves to regional exporters in terms of using online marketplaces.

Topics for discussion:
• What is the role of regional governments in fostering growth in the export sector?
• What has been possible – and not possible – to implement from the Regional Export Standard 2.0.?
• How should a region’s export strategy look?
• What sort of regional export team should be put in place?
• What should a regional support toolkit comprise of?
• What should be the role of a region’s brand in aiding an exporter?

Moderator

Panellists

Digital trends are shifting: specialized information services are giving way to one stop digital platforms. The UN is helping to build single window platforms supporting import and export activities all over the world. At the end of November 2020, the Russian Export Center launched its One Window information system for exporters in partnership with the Federal Customs Service, the Federal Tax Service, the Ministry of Industry and Trade, the Ministry of Agriculture and other agencies. Major cities and Internet companies are investing in similar projects. During the roundtable, the participants will discuss the opportunities and challenges posed by the creation of single window digital platforms for business.
Questions for discussion:
• How can the impact of digitalizing services be measured? How can we assess the real benefits they bring to government and enterprise?
• Will the services and processes provided change as we transition from paper to electronic documents and information?
• Will government services and commercial digital platforms compete or complement each other?

Moderator

  • Sidoruk Alexey Director for Development, Digital Economy

Panellists

  • Algayerova Olga Executive Secretary, United Nations Economic Commission for Europe (UNECE)
  • Gontarev Pavel Managing Director, Mail.ru Digital Technologies
  • Efimov Vladimir Deputy Mayor of the City of Moscow for Economic Policy and Property and Land Relations
  • Mikhailik Aleksey Vice President, Russian Export Center
  • Popov Anatoly Deputy Chairman of the Executive Board, Sberbank
The market leaders of the coming decade will be those with a competitive edge in terms of the technology, ideas, and innovations coming to the fore right now. How will scientific knowledge and experience, innovative processes, and the involvement of young people in developing new technology help shape the economy of the next decade? Will it turn out to be a global economy of knowledge, products, and services of the future, which will not be integrated through trade agreements, but rather via global network-based, digital solutions? Or will it be an economy of growing inequality marked by discriminatory access to technology, knowledge, and medicine? Most importantly, what can Russia offer this new economy? What are the country’s strengths and weaknesses, and where is investment being made today for the sake of tomorrow? After all, the decisions taken by businesspeople today will define how Russia’s business and export sector will look tomorrow.

Topics for discussion:
• What technologies and new solutions will help drive growth, better business processes, and societal development?
• What will the next wave of globalization look like? What opportunities exist for digital businesses operating outside boundaries to act as a counterbalance to trade wars in traditional markets?
• What can be done to develop a blue ocean strategy for innovative businesses, particularly with regard to 5–10-year investments?
• What information can be gleaned in Russia from the experience of global innovation leaders?
• The importance of scientific knowledge for the next generation of businesspeople and innovators. What can be done to train a new cohort of specialists for the next development cycle?
• Health, longevity, and protection from epidemics as the key to sustainable development over the coming decade. What technologies could help fulfil the objectives of the government and commercial sector, and how?

Moderator

  • Sneg Mikhail Director for Export Policy and Analysis, Russian Export Center

Panellists

  • Kaem Kirill Senior Vice-President for Innovations, Skolkovo Foundation
  • Kuznetsov Eugeny Venture Investor, Chief Executive Officer, Orbita Capital Partners
  • Miller Christopher Program Leader for Russian Federation, World Bank Group
  • Morozov Dmitry General Director, BIOCAD
  • Peskov Dmitry Special Representative of the President of the Russian Federation on Digital and Technological Development
  • Fursin Alexey Head of the Entrepreneurship and Innovation Development Department of Moscow, Moscow City Government
Impressions and experiences are the main currency of the post-industrial world. And today’s society is willing to pay huge sums in pursuit of them. Audiences are craving spectacle, and production companies are doing what they can to keep up with demand. Some of the highest-profile launches in recent years include Apple TV+, Disney+, HBO Max, Peacock from NBCUniversal, and Amazon Prime Video. It is a trend which can also be observed in Russia, with domestic companies launching Okko, Amediateka, Wink, Premier, IVI, KinoPoisk, More.tv, MTS TV, Megogo, Start, and Chill. This roundtable will examine how businesses are transforming, and what they are now focusing on in light of the pandemic, ever-faster digitalization, rising consumer demand, and the increased pace of society. Above all, the experts in attendance will discuss how to develop a successful export in the impression/experience industry today.

Topics for discussion:
• What is the key audience when creating a product in the impression/experience industry?
• How will the impression/experience industry survive in the era of remote working?
• Why have impressions become the main currency of the future?
• Is it worth investing in education in the digital sphere?
• Which industries will prevail in the future, and what should be done to adapt to evolving demand?
• What should be the government’s role (if any) in promoting the impression/experience industry?

Moderator

  • Modestova Alexandra Expert of the Russian and International Television Market and Promotion of Creative Industries in the International Digital Space; General Director, Expocontent

Panellists

  • Danilchenko Evgeniya Head of Creative Industries Export, Russian Export Center
  • Lysenkova Elena Head of the Directorate of State Tourist Projects and Safety in Tourism, Federal Agency for Tourism
  • Nikishov Evgeny Head of 1-2-3 Production, Producer of the Epidemic series, Producer and Director of the Dyatlov Pass series, etc.
  • Salina Maria First Deputy Director, State Museum of Fine Arts. A.S. Pushkin
  • Fedorovich Valery Head of 1-2-3 Production, Producer of the Epidemic series, Producer and Director of the Dyatlov Pass series, etc.
  • Shulgin Alexander Visionary, Investor, Composer

BROADCAST

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EXPORT MAP

Figures for the first 9 months of 2020
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map of Russia
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Voting results

Improving the Export Support Infrastructure: Countering a Slowdown in Global Trade (roundtable)
Can it be said that the main recipients of support have been those in most need of it?
Improving the Export Support Infrastructure: Countering a Slowdown in Global Trade (roundtable)
How many years will it be before global trade growth recovers to the same level as before the crisis?
Digitalizing Services and Employing the Single Window Principle for Exporters (roundtable)
Which government services should go digital first? (Select no more than 2)
Digitalizing Services and Employing the Single Window Principle for Exporters (roundtable)
Which forms of government support should go digital first? (Select no more than 2)
Digitalizing Services and Employing the Single Window Principle for Exporters (roundtable)
Which business services are of most interest to you? (Select no more than 2)
Digitalizing Services and Employing the Single Window Principle for Exporters (roundtable)
Which analytical services would be of most interest to you? (Select no more than 2)
Digitalizing Services and Employing the Single Window Principle for Exporters (roundtable)
In terms of the process of exporting, which stages do you think should be automated first?
Export of Experiences (roundtable)
Which industries offer products which centre around impressions and experiences?
Export Quest: Moving Online (roundtable)
Can exporting online save businesses during the pandemic?

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