October 21th
14:45 - 16:00
Opportunity space
In 2025, a new program for promoting Russian products under the "Made in Russia" brand was approved by order of the President of the RF. The Russian Export Center is actively developing a set of activities abroad, helping domestic companies become competitive and recognizable.
However, success in foreign markets is impossible without systematic, built-up positioning within the country. Within the Russian legal framework, companies use their own promotion and advertising methods, but they can and should integrate into global promotion tools and formats to develop their success and benefit the economy.
Why should exporters become part of the national "Made in Russia" brand? What do companies need to do to be successful and high-quality, to correspond to the natioSnal brand both inside Russia and abroad? What steps and facts need to be considered?
How to promote oneself while complying with legislative restrictions both domestically and abroad?
What should be paid attention to, what approaches to promotion and within the framework of the program implementation should be considered: which practices in Russia can and should be adopted when promoting abroad, is promotion really that different?
What should the state do to support those who want to promote themselves in Russia and abroad under the national brand: laws, regulations, preferences, and much more.
How do the successes of exporters within the country affect Russia's image abroad?
Case studies: examples of Russian companies where domestic promotion became part of export success.
However, success in foreign markets is impossible without systematic, built-up positioning within the country. Within the Russian legal framework, companies use their own promotion and advertising methods, but they can and should integrate into global promotion tools and formats to develop their success and benefit the economy.
Why should exporters become part of the national "Made in Russia" brand? What do companies need to do to be successful and high-quality, to correspond to the natioSnal brand both inside Russia and abroad? What steps and facts need to be considered?
How to promote oneself while complying with legislative restrictions both domestically and abroad?
What should be paid attention to, what approaches to promotion and within the framework of the program implementation should be considered: which practices in Russia can and should be adopted when promoting abroad, is promotion really that different?
What should the state do to support those who want to promote themselves in Russia and abroad under the national brand: laws, regulations, preferences, and much more.
How do the successes of exporters within the country affect Russia's image abroad?
Case studies: examples of Russian companies where domestic promotion became part of export success.
Moderator:
Vadim Gallygin, Creative Leader, Aida Pioneer Agency
Speakers:
Maria Zakharova, Official Representative of the Russian Ministry of Foreign Affairs; Director of the Information and Press Department of the Russian Ministry of Foreign Affairs
Maxim Mitrofanov, General Secretary, Russian Football Union (RFU)
Pangeran Siahaan, Director of the trading company Terang Javas Indo Trade
Konstantin Mayor, General Director, MAER
Ilya Popov, Chairman of the Board of Directors, Riki
Victoria Lopyreva, Public Figure, Ambassador of FIFA
Dmitry Grinkevich, First Deputy General Director of Expert.Media (Expert magazine)
Dmitry Sychev, Ambassador of "Made in Russia", Russian Football Champion
First Row:
Veronika Nikishina, General Director, Russian Export Center JSC
Maxim Sokolov, President, AvtoVAZ
Vadim Gallygin, Creative Leader, Aida Pioneer Agency
Speakers:
Maria Zakharova, Official Representative of the Russian Ministry of Foreign Affairs; Director of the Information and Press Department of the Russian Ministry of Foreign Affairs
Maxim Mitrofanov, General Secretary, Russian Football Union (RFU)
Pangeran Siahaan, Director of the trading company Terang Javas Indo Trade
Konstantin Mayor, General Director, MAER
Ilya Popov, Chairman of the Board of Directors, Riki
Victoria Lopyreva, Public Figure, Ambassador of FIFA
Dmitry Grinkevich, First Deputy General Director of Expert.Media (Expert magazine)
Dmitry Sychev, Ambassador of "Made in Russia", Russian Football Champion
First Row:
Veronika Nikishina, General Director, Russian Export Center JSC
Maxim Sokolov, President, AvtoVAZ