October 21th
13:30 - 15:30
Hall 3
As part of the national project "International Cooperation and Export," the REC, in cooperation with relevant agencies, implements state and direct support measures for Russian companies promoting their products in foreign markets. In 2025, significant changes have occurred regarding Russian national pavilions, which are an effective tool for promoting domestic products in key foreign markets. They now promote not only food but also industrial products.
The pavilions have been operating since 2017 and are active in six countries: China, UAE, Vietnam, Egypt, Turkey, and Saudi Arabia. They feature over 3,350 product items from 184 leading Russian AIC manufacturers.
Discussion Questions:
What opportunities for promoting industrial products does the development of pavilions open up?
What are the current results of creating partnership promotion points and a retail sales channel for products of the Russian national pavilion in the provinces of China?
What new opportunities does the promotion of participants' products through retail sales channels open up?
How to effectively conduct advertising campaigns for Russian products to increase brand awareness through pavilions and "Made in Russia" stores?
New vectors for the development of the program for promoting food, industrial products, and services.
The pavilions have been operating since 2017 and are active in six countries: China, UAE, Vietnam, Egypt, Turkey, and Saudi Arabia. They feature over 3,350 product items from 184 leading Russian AIC manufacturers.
Discussion Questions:
What opportunities for promoting industrial products does the development of pavilions open up?
What are the current results of creating partnership promotion points and a retail sales channel for products of the Russian national pavilion in the provinces of China?
What new opportunities does the promotion of participants' products through retail sales channels open up?
How to effectively conduct advertising campaigns for Russian products to increase brand awareness through pavilions and "Made in Russia" stores?
New vectors for the development of the program for promoting food, industrial products, and services.
Moderators:
Aleksey Solodov, Vice President, JSC Russian Export Center
Anton Borisov, Journalist, TV Presenter, Rossiya 24 TV Channel
Egor Voronkov, Head of the State Export Support Project, JSC Russian Export Center
Speakers:
Yuliya Kamardina, Head of the Subsidy Administration Project, JSC Russian Export Center
Roy Sagitov, Head of the Subsidy Administration Project, JSC Russian Export Center
Aleksey Starostin, Head of the Subsidy Administration Project, JSC Russian Export Center
Olga Konovalova, Deputy Director of the Department of International Cooperation and Licensing, Ministry of Industry and Trade of the Russian Federation
Ekaterina Fomina, Head of the Agro-Industrial Export Development Department, Ministry of Agriculture of the Russian Federation
Ma Qinchuan, Legal Representative, Heilongjiang Transportation Investment International Logistics Trade Group Co., Ltd.
Daniela Edis, Deputy General Director, Diva Export Food Industry Trade Ltd.
Evgeny Danilchenko, Head of Export Sales Department, TK BLAGO
Aykut Uner, Turkish HoReCa Opinion Leader for Promoting Russian Goods under the "Made in Russia" Brand
In-Hall Experts:
Pavel Balandin, Head of the Russian Office, Nguyen Hong Company Limited
Amr Elbeltagi, General Director, Nadiejda Import&Export
Konstantin Evstyukhin, Managing Director for Subsidy Administration, JSC Russian Export Center
Vitaly Dulienko, Director for the Development of the Russian National Pavilions Retail Network, JSC Russian Export Center
Ruslan Tsargush, Managing Director for Agro-Industrial Export Support, JSC Russian Export Center
Aleksey Solodov, Vice President, JSC Russian Export Center
Anton Borisov, Journalist, TV Presenter, Rossiya 24 TV Channel
Egor Voronkov, Head of the State Export Support Project, JSC Russian Export Center
Speakers:
Yuliya Kamardina, Head of the Subsidy Administration Project, JSC Russian Export Center
Roy Sagitov, Head of the Subsidy Administration Project, JSC Russian Export Center
Aleksey Starostin, Head of the Subsidy Administration Project, JSC Russian Export Center
Olga Konovalova, Deputy Director of the Department of International Cooperation and Licensing, Ministry of Industry and Trade of the Russian Federation
Ekaterina Fomina, Head of the Agro-Industrial Export Development Department, Ministry of Agriculture of the Russian Federation
Ma Qinchuan, Legal Representative, Heilongjiang Transportation Investment International Logistics Trade Group Co., Ltd.
Daniela Edis, Deputy General Director, Diva Export Food Industry Trade Ltd.
Evgeny Danilchenko, Head of Export Sales Department, TK BLAGO
Aykut Uner, Turkish HoReCa Opinion Leader for Promoting Russian Goods under the "Made in Russia" Brand
In-Hall Experts:
Pavel Balandin, Head of the Russian Office, Nguyen Hong Company Limited
Amr Elbeltagi, General Director, Nadiejda Import&Export
Konstantin Evstyukhin, Managing Director for Subsidy Administration, JSC Russian Export Center
Vitaly Dulienko, Director for the Development of the Russian National Pavilions Retail Network, JSC Russian Export Center
Ruslan Tsargush, Managing Director for Agro-Industrial Export Support, JSC Russian Export Center