To Leave or Not to Leave. Russian Business Strategy in Global Fashion

The reduction in the presence of global players in the Russian market has created unique opportunities for the development of domestic fashion brands. Today they are at an important stage: strive for scaling and entering international markets or strengthen their positions within the country?

Discussion Questions:
How realistic is the international expansion of Russian fashion brands?
Do they have the potential to scale beyond SMEs?
How to maintain uniqueness while remaining competitive on the global stage?
What role do state support institutions play?
What tools are necessary for successful development and export?

Moderator:
Aleksey Bazhenov, Founder, Beinopen Fashion Industry Development Institute, Leading Expert, National Research University Higher School of Economics (HSE)

Speakers:
Raman Dutta, Founder and National General Secretary of the Brand and Procurement Leaders Association of India.
Ksenia Bobyleva, Deputy Director of the Department of Light Industry and Timber Complex, Ministry of Industry and Trade of the Russian Federation
Andrey Migunov, General Director, Poison drop
Nikolay Bogdanovich, Founder, General Director, Monochrome
Safa Sharif A Khaliq, CEO of Export Bahrain
Elena Maximova, Founder of MUUS Brand and Designer

Front-Row Speakers:
Ilya Vershinin, Model Agent and Casting Director, Co-Founder, Viral Talent Management, Identikit Casting Bureau
Andrey Kovalev, Founder of the Another Fashion Agency platform (Russia), Partner of the Oskelly platform, Co-founder of the Pervert brand (Russia), Co-founder of the Another Community platform (UK) (platform brands: Donde Esteban, Let's swim, Awake mode)
Marius Matas, Creative Director Department store of the National Centre Russia
Georgy Rostovshchikov, Founder, Chief Executive Officer, Fashion Hub Russia; President, International Buyers Association International Buyer Hub
Nikita Serov, Blogger, Insight People LLC; Founder of the clothing brand Serovski Brand