The participants of the session "From Trust at Home to Success Abroad. Made in Russia and the Power of Promotion" will discuss how businesses can increase their visibility in Russia and gain a foothold in foreign markets. The session will take place at the Made in Russia International Export Forum on October 21 at the National Center "Russia" in Moscow. The forum is organized by the Russian Export Center (REC, VEB Group).
Media specialists and business representatives will discuss the key principles of promotion in Russia and abroad, the legal aspects of brand communication, and how the success of Russian companies contributes to the positive image of the country in the international arena:
Special attention will be paid to building a systematic positioning within the country, as only the trust of domestic consumers can become the foundation for a strong reputation in foreign markets.
"Today, it is important that the promotion of Russian goods both domestically and abroad speaks with a single voice. This is not only an image-related task, but also a contribution to the export potential and trust in Russian business as a whole," emphasized the Russian Export Center.
The Made in Russia International Export Forum will be held on October 21 at the National Center "Russia" in Moscow. Participation is free. Registration for the forum is open until October 13 on the official website: forum.exportcenter.ru.
The Made in Russia Forum annually brings together thousands of participants from more than 80 countries, including business representatives, government agencies, and scientific and business communities. It is the main event of the year for entrepreneurs seeking to scale their businesses, expand their exports, and find reliable partners. In 2024, the forum was attended by approximately six thousand people, and 75 companies showcased their Made in Russia products, demonstrating the high level and diversity of Russian exports.
As a reminder, from September 1 to October 22, the Russian Export Center will organize a large-scale Made in Russia exhibition at the National Center "Russia" in Moscow, showcasing the achievements of Russian exporters. Visitors can visit the exhibition for free by registering on the russia.ru website.
The Forum is organized by the Russian Export Center. The business program is supported by the Government of Moscow.
The Russian Export Center (REC, VEB Group) is a state-owned institution that supports non-resource-based non-energy exports. It provides both financial and non-financial assistance to companies from various industries at all stages of entering international markets, including through the International Cooperation and Export National Project. Most of REC's services are available online on the state-owned digital platform "My Export."
Media specialists and business representatives will discuss the key principles of promotion in Russia and abroad, the legal aspects of brand communication, and how the success of Russian companies contributes to the positive image of the country in the international arena:
- How does promotion differ in the domestic and foreign markets? What promotion mechanisms actually work?
- How can businesses promote themselves while complying with legal restrictions both domestically and internationally?
- What benefits does the national brand "Made in Russia" offer to businesses?
Special attention will be paid to building a systematic positioning within the country, as only the trust of domestic consumers can become the foundation for a strong reputation in foreign markets.
"Today, it is important that the promotion of Russian goods both domestically and abroad speaks with a single voice. This is not only an image-related task, but also a contribution to the export potential and trust in Russian business as a whole," emphasized the Russian Export Center.
The Made in Russia International Export Forum will be held on October 21 at the National Center "Russia" in Moscow. Participation is free. Registration for the forum is open until October 13 on the official website: forum.exportcenter.ru.
The Made in Russia Forum annually brings together thousands of participants from more than 80 countries, including business representatives, government agencies, and scientific and business communities. It is the main event of the year for entrepreneurs seeking to scale their businesses, expand their exports, and find reliable partners. In 2024, the forum was attended by approximately six thousand people, and 75 companies showcased their Made in Russia products, demonstrating the high level and diversity of Russian exports.
As a reminder, from September 1 to October 22, the Russian Export Center will organize a large-scale Made in Russia exhibition at the National Center "Russia" in Moscow, showcasing the achievements of Russian exporters. Visitors can visit the exhibition for free by registering on the russia.ru website.
The Forum is organized by the Russian Export Center. The business program is supported by the Government of Moscow.
The Russian Export Center (REC, VEB Group) is a state-owned institution that supports non-resource-based non-energy exports. It provides both financial and non-financial assistance to companies from various industries at all stages of entering international markets, including through the International Cooperation and Export National Project. Most of REC's services are available online on the state-owned digital platform "My Export."