On October 21, the Made in Russia International Export Forum will host a session titled "From Government Support Measures to an Ecosystem: New Opportunities for Russian National Pavilions Abroad in Promotion and Retail Sales." The event will also feature the awarding of the "Best Pavilion Operator Abroad in 2024" nomination.
As part of the International Cooperation and Export National Project, the Russian Export Center (REC, VEB Group) is actively developing support tools for domestic companies in foreign markets in collaboration with relevant agencies.
During the first part of the session, representatives and experts from the Russian Export Center will present a set of state support measures for exporters, which will be provided by the Russian Export Center as an agent of the Russian Government in collaboration with the Ministry of Industry and Trade of the Russian Federation and the Ministry of Agriculture of the Russian Federation in 2026.
Russian national pavilions are also one of the most effective tools for promoting products.
“We are moving to a new concept of national pavilions. Previously, the focus was on the agro-industrial complex, but starting this year, we will also promote industrial goods under the unified umbrella brand ‘Made in Russia,’” said Alexey Solodov, Vice President of the Russian Export Center.
Today, the pavilions have been successfully operating since 2017 in six key countries: China, the UAE, Vietnam, Egypt, Turkey, and Saudi Arabia. They already feature more than 3,250 products from 185 leading Russian agricultural producers.
Key issues to be discussed at the session:
Speakers and experts:
The session will be moderated by Anton Borisov, journalist and TV presenter for Russia 24, ambassador of the Made in Russia brand, and Alexey Solodov, Vice President of the Russian Export Center.
Key speakers include:
Experts will also take part in the discussion: Pavel Balandin (Nguyen Hong Company Limited, operator of the Russian national pavilion in the Socialist Republic of Vietnam), Alexey Busev (INCONA, Russian-Emirati Business Council, operator of Russian national pavilions in the United Arab Emirates and the Kingdom of Saudi Arabia), Amr Mohamed Zahran Elbeltagi (Nadiejda Import&Export, the operator of the Russian national pavilion in the Arab Republic of Egypt), as well as representatives of the REC — Konstantin Evstyukhin (Managing Director of Subsidy Administration) and Vitaly Duliyenko (Director of Retail Development of the Russian national pavilions).
As a reminder, registration for the Made in Russia International Export Forum is open until October 13 on the official website: forum.exportcenter.ru. Participation is free. As part of the forum, from September 1 to October 22, the Russian Export Center will organize a large-scale Made in Russia exhibition at the National Center "Russia," showcasing the achievements of Russian exporters. Visitors can visit the exhibition for free after registering on the website russia.ru. The general partners of the forum are EXIMBANK and ROSEXIMBANK. The partner of the business program is the Government of Moscow. The Russian Export Center is promoting the national brand "Made in Russia" together with the Roscongress Foundation.
The Russian Export Center (REC, VEB Group) is a state-owned institution that supports non-commodity non-energy exports. It provides both financial and non-financial assistance to companies from various industries at all stages of entering international markets, including as part of the International Cooperation and Export National Project. Most of the services offered by the REC Group are available online on the state digital platform "My Export." The REC is also responsible for the implementation of the "Made in Russia" program.
As part of the International Cooperation and Export National Project, the Russian Export Center (REC, VEB Group) is actively developing support tools for domestic companies in foreign markets in collaboration with relevant agencies.
During the first part of the session, representatives and experts from the Russian Export Center will present a set of state support measures for exporters, which will be provided by the Russian Export Center as an agent of the Russian Government in collaboration with the Ministry of Industry and Trade of the Russian Federation and the Ministry of Agriculture of the Russian Federation in 2026.
Russian national pavilions are also one of the most effective tools for promoting products.
“We are moving to a new concept of national pavilions. Previously, the focus was on the agro-industrial complex, but starting this year, we will also promote industrial goods under the unified umbrella brand ‘Made in Russia,’” said Alexey Solodov, Vice President of the Russian Export Center.
Today, the pavilions have been successfully operating since 2017 in six key countries: China, the UAE, Vietnam, Egypt, Turkey, and Saudi Arabia. They already feature more than 3,250 products from 185 leading Russian agricultural producers.
Key issues to be discussed at the session:
- What new opportunities for promoting industrial products are opened up by the expansion of the pavilions format.
- Current results of creating partner outlets and retail sales channels in Chinese provinces.
- The potential of retail sales channels for pavilion participants.
- Effective advertising campaign strategies to increase the recognition of the "Made in Russia" brand through pavilions and stores.
- New development vectors for the program to promote food, industrial products, and services.
Speakers and experts:
The session will be moderated by Anton Borisov, journalist and TV presenter for Russia 24, ambassador of the Made in Russia brand, and Alexey Solodov, Vice President of the Russian Export Center.
Key speakers include:
- Representatives of the Ministry of Industry and Trade of the Russian Federation and the Ministry of Agriculture of the Russian Federation.
- Ilya Romanov, General Director of the Energy Export Group of Companies, operator of the Russian national pavilion in China.
- Representatives of regional partners from China: Heilongjiang Transportation Investment International Logistics Trade Group Co., Ltd. (Heilongjiang Province), Liaoning Exhibition and Trade Group Co., Ltd. (Liaoning Province).
- Daniela Edis, Deputy General Director of Diva Export Food Industry Trade Ltd., operator of the Russian national pavilion in the Republic of Turkey.
Experts will also take part in the discussion: Pavel Balandin (Nguyen Hong Company Limited, operator of the Russian national pavilion in the Socialist Republic of Vietnam), Alexey Busev (INCONA, Russian-Emirati Business Council, operator of Russian national pavilions in the United Arab Emirates and the Kingdom of Saudi Arabia), Amr Mohamed Zahran Elbeltagi (Nadiejda Import&Export, the operator of the Russian national pavilion in the Arab Republic of Egypt), as well as representatives of the REC — Konstantin Evstyukhin (Managing Director of Subsidy Administration) and Vitaly Duliyenko (Director of Retail Development of the Russian national pavilions).
As a reminder, registration for the Made in Russia International Export Forum is open until October 13 on the official website: forum.exportcenter.ru. Participation is free. As part of the forum, from September 1 to October 22, the Russian Export Center will organize a large-scale Made in Russia exhibition at the National Center "Russia," showcasing the achievements of Russian exporters. Visitors can visit the exhibition for free after registering on the website russia.ru. The general partners of the forum are EXIMBANK and ROSEXIMBANK. The partner of the business program is the Government of Moscow. The Russian Export Center is promoting the national brand "Made in Russia" together with the Roscongress Foundation.
The Russian Export Center (REC, VEB Group) is a state-owned institution that supports non-commodity non-energy exports. It provides both financial and non-financial assistance to companies from various industries at all stages of entering international markets, including as part of the International Cooperation and Export National Project. Most of the services offered by the REC Group are available online on the state digital platform "My Export." The REC is also responsible for the implementation of the "Made in Russia" program.