Changes in the global trade entail reduction of some markets for Russian products, expansion of other, and emergence of the new ones. How can "Made in Russia" branded products be promoted in the new global reality? Businesses, representatives of the government, development institutions, experts and opinion leaders will be working together, trying to find the answer to this question during "The power of brand. How to make a foreign buyer fall for the Russian goods" discussion, which will be held on October 14 at Made in Russia Forum.
The Forum is organized by Russian Export Center (VEB Group.RF), the principal institution supporting the exporters.
In the context of market competition, the demand for raising the appeal of Russian products abroad and, in general, for forming the attractive image of every item "Made in Russia", in the minds of foreign consumers, are growing. The panelists will discuss:
"Promoting "Made in Russia" as nationwide brand, REC has been actively combining the mechanisms of economic power, which include e-commerce and multi-stream promotion campaigns, with soft power tools forming the positive image of Russia in the minds of people living in our partner countries, by means of sports, culture and tourism activities. Solving the problem of domestic brands awareness is the top goal of REC, the government; this is the issue business itself would be focusing on," Veronika Nikishina, CEO of REC, noted.
International Export Forum "Made in Russia" will be held in the premises of World Trade Center, Moscow.
Participation in the forum is free of charge. Registration for the Forum is open until October 5 on the official website: forum.exportcenter.ru.
The Forum is organized by Russian Export Center (VEB Group.RF), the principal institution supporting the exporters.
In the context of market competition, the demand for raising the appeal of Russian products abroad and, in general, for forming the attractive image of every item "Made in Russia", in the minds of foreign consumers, are growing. The panelists will discuss:
- Which promotion formats are most effective today?
- What are the niches and markets where Russian companies have the greatest potential?
- How to make foreign consumers fall for the Russian goods?
"Promoting "Made in Russia" as nationwide brand, REC has been actively combining the mechanisms of economic power, which include e-commerce and multi-stream promotion campaigns, with soft power tools forming the positive image of Russia in the minds of people living in our partner countries, by means of sports, culture and tourism activities. Solving the problem of domestic brands awareness is the top goal of REC, the government; this is the issue business itself would be focusing on," Veronika Nikishina, CEO of REC, noted.
International Export Forum "Made in Russia" will be held in the premises of World Trade Center, Moscow.
Participation in the forum is free of charge. Registration for the Forum is open until October 5 on the official website: forum.exportcenter.ru.