REC is to Expand its Network of Retail Stores and Platforms for Promoting Products under the Made in Russia brand in China and Vietnam

Russian Export Center (REC, VEB Group) will strengthen its infrastructure for promoting products under the Made in Russia brand in China and Vietnam. On October 21, on the sidelines of the Made in Russia International Export Forum at Russia National Center, NGUYEN HONG (operator of the Russian national pavilion in Vietnam) signed a cooperation agreement with REC, while China's Henan Hangcai Industrial and Heilongjiang Transportation Investment International Logistics Trade Group received partner certificates.

As part of collaboration, NGUYEN HONG and REC plan to open retail stores selling Russian products under the Made in Russia national brand. Additionally, they plan to open Made in Russia-branded shelves in local stores and retail chains. This will give Vietnamese residents access to a wide range of food and consumer goods from Russia.

In turn, the partnership between Russian Export Center and Chinese companies will strengthen the infrastructure for promoting Russian products in China. The main pavilion displaying Russian products is operating in Shanghai, and promotional sites and Made in Russia retail stores have opened in eight different regions in China. Collaboration with Henan Hangcai Industrial and Heilongjiang Transportation Investment International Logistics Trade Group will allow Russian Export Center to promote Russian products in Henan and Hebei provinces.

“It's crucial for Russian Export Center (REC) to sell Russian goods and also to build a systemic presence in key foreign markets. China and Vietnam are promising export markets where consumers are very interested in Made in Russia goods. Specifically, there are already 17 Made in Russia retail stores and shelves in China under the Russian national pavilion, and we will expand this network to 300 stores and shelves," Alexey Solodov, Vice President of REC.

It's worth noting that the network of Russian national pavilions began developing in 2017. They are currently successfully operating in six countries, namely China, the UAE, Vietnam, Egypt, Türkiye, and Saudi Arabia. They feature over 3,350 SKUs from over 180 leading Russian manufacturers, with over 65% of the exhibitors being small and medium-sized enterprises.

Made in Russia International Export Forum is a key event of the year for Russian exporters. The Forum is organized by Russian Export Center. The Moscow Government is the business program partner. TASS is the general information partner. RIA Novosti is the exclusive information partner. Information partners include Channel One, Rossiya24, MAER Media, Vedomosti, Expert, Gazprom Media, and Insight People. Roscongress Foundation is the operator of the Forum's business program.

Russian Export Center (REC, VEB Group) is a government institution that supports non-resource, non-energy export. It provides companies from various industries with both financial and non-financial support at all stages of entering international markets, including as part of the International Cooperation and Export national project. Most services offered by the REC Group are available online on My Export digital platform. REC is also responsible for the key functions of supporting and implementing the Made in Russia program.