NEWS

Konstantin Mayor, CEO of MAER Media, has Become an Ambassador for the Made in Russia brand

Russian Export Center (REC, VEB Group) continues to expand the circle of ambassadors for Made in Russia national brand. On October 21, at the Made in Russia International Export Forum, a ceremony was held to present the certificate to Konstantin Mayor, CEO of MAER Media. The official document was presented by Veronika Nikishina, Director of REC.

"The Ambassador Program is a vital element in promoting the Made in Russia national brand. This tool engages not only companies but also prominent figures from the worlds of culture, sports, and media, who shape a positive image of Russian business abroad and communicate the value of our products and services to a wider audience," Veronika Nikishina, General Director of Russian Export Center.

MAER has been operating in the advertising market since 2003 and boasts extensive experience. The media holding specializes in various outdoor advertising formats, including media facades, digital supersites (DSS), and rooftop structures. MAER's network also includes over 5,000 screens in cafes, restaurants, and logistics centers. The company previously acquired a network of federal and regional media outlets, comprising 26 publications and dozens of social media channels and public pages.

“For me, as the head of MAER, becoming an ambassador for the Made in Russia brand is not only a great honor, but a logical continuation of our mission to foster a positive image of the country and domestic businesses. We are confident that, with our resources and expertise in the media space, we can effectively convey to the world that Russian goods and services are synonymous with quality, innovation, and reliability. This is a wonderful opportunity to join forces with Russian Export Center and showcase the best image of Russia to the world,” Konstantin Mayor, CEO of MAER Media.

The Made in Russia program, coordinated by the Russian Ministry of Industry and Trade within the framework of the International Cooperation and Export national project, with the main functions for ensuring and implementing the program assigned to Russian Export Center, offers free and voluntary certification for manufacturers of non-commodity goods and services.

The certificate is awarded in five categories, namely quality, reliability, uniqueness, eco-friendliness, and organic nature. To obtain it, a company and its products or services are not subject to additional checks by REC. The company needs to submit an application on the Russian Export Center website, attaching the required documents electronically, and sign the automatically generated form.

Made in Russia International Export Forum is a key event of the year for Russian exporters. The Forum is organized by Russian Export Center. The Moscow Government is the business program partner. TASS is the general information partner. RIA Novosti is the exclusive information partner. Information partners include Channel One, Rossiya24, MAER Media, Vedomosti, Expert, Gazprom Media, and Insight People. Roscongress Foundation is the operator of the Forum's business program.

Russian Export Center (REC, VEB Group) is a government institution that supports non-resource, non-energy export. It provides companies from various industries with both financial and non-financial support at all stages of entering international markets, including as part of the International Cooperation and Export national project. Most services offered by the REC Group are available online on My Export digital platform.