Russian and Foreign Students Presented Their Vision for Promoting Russian Products Abroad at the Made in Russia Forum
2025-10-21 18:15
On October 21, as part of the Made in Russia International Export Forum, Russian Export Center's School of Export (VEB Group), in collaboration with Peoples' Friendship University of Russia, organized a project workshop titled Made in Russia. Made by People from Russia. Russian and international students, along with industry experts, developed and pitched projects for promoting Russian goods abroad.
At the project workshop, students from Russian universities, as well as invited students from friendly countries, used Russian history and culture as a source of inspiration to brainstorm and develop expressive marketing images for promoting domestic products in the international market.
Participants first analyzed Russian historical and cultural values and their influence on the formation of a collective image of Russia as a manufacturer, including abroad. Then, based on their findings, they developed a concept of national identity—the basis for a national product brand—and, using this, created draft strategies for the international promotion of Russian goods.
"REC Export School has never held an event like this before. It is an experiment. The number of bright and, most importantly, useful ideas proposed by the young specialists exceeded our best expectations. The young people did a fantastic job, and I'm confident their work will become part of the REC Group's tangible strategy for promoting Russian goods internationally,” Alisia Nikitina, General Director of REC Export School.
The team's findings were submitted to an expert commission from Russian Export Center, which will work to incorporate the proposed ideas into REC Group's system for promoting domestic goods in foreign markets.
Following the event, both participants and experts provided overwhelmingly positive feedback, describing it as an excellent opportunity for professional growth and expressing a desire to attend similar events in the future.
Made in Russia International Export Forum is a key event of the year for Russian exporters. The Forum is organized by Russian Export Center. The Moscow Government is the business program partner. TASS is the general information partner. RIA Novosti is the exclusive information partner. Information partners include Channel One, Rossiya24, MAER Media, Vedomosti, Expert, Gazprom Media, and Insight People. Roscongress Foundation is the operator of the Forum's business program.
Russian Export Center (REC, VEB Group) is a government institution that supports non-resource, non-energy export. It provides companies from various industries with both financial and non-financial support at all stages of entering international markets, including as part of the International Cooperation and Export national project. Most services offered by the REC Group are available online on My Export digital platform. REC is also responsible for the key functions of supporting and implementing the Made in Russia program.