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Innovative powerful techniques to promote food products in the international market will be shown to businesses during Made in Russia Forum

Innovative powerful techniques to promote food products in the international market will be shown to businesses during Made in Russia Forum
Russian Export Center (VEB.RF Group), in cooperation with the Ministry of Agriculture of Russia and foreign partners, within the framework of Made in Russia Forum to be held on October 14 in the World Trade Center, Moscow, will present powerful techniques of promoting agribusiness products in the international market. Discussion of this issue will be the center of attention at expert session "Russian pavilions abroad. Promoting export of agribusiness products".

This session will be of particular interest both for startups and experienced exporters of agribusiness products. No-fee participation after registration on the website forum.exportcenter.ru.

Businesses will have the opportunity to interact with the representatives of Russian Export Center, the Ministry of Agriculture of Russia, as well as foreign partners of REC, promoting the domestic products in their countries. Russian companies themselves will also share their promotion experiences.

The discussion will be focused on the updated governmental program of permanent demonstration and tasting pavilions abroad, which, since 2017, has helped hundreds of domestic manufacturers to launch or expand their export sales. Currently, the pavilions are open in six countries: China, United Arab Emirates, Vietnam, Egypt, Turkey and Saudi Arabia.

"Foreign commercial companies interested in selling top-quality products made in Russia, are actively joining our promotion plan suggesting use of the pavilions. Moreover, the channels and formats of promoting the manufacturers and their products, being used in the framework of our promotion plan, have significantly scaled up, becoming more efficient. We will discuss with our partners and companies whom we have already helped to find buyers abroad, which formats are most efficient, and what other kinds of promotion support are in demand with business," Aleksey Solodov, Vice President of REC, said.

At the session, businesses will see how the updated pavilion plan works, how Russian products can be advertised effectively, and how foreign sales can be scaled up.

Forum participants registration: no-fee charged. For details and registration, please visit the Forum's official website: https://forum.exportcenter.ru /.

Ministry of Agriculture of Russia. Placement of the company's products in the pavilions would allow to present them to potential buyers abroad, building up good b2b contacts and brand awareness among foreign buyers. For more information about the plan, please refer to the state digital platform "My Export".